Point of sale
Reimagine your boutiques as a place where unique experiences can be had! This is a key challenge felt by all brands to increase client retention. While buying online is indispensable to the client journey, the physical boutique remains consumers’ preferred purchasing channel.
49% of consumers place an exchange with an advisor or salesperson who has listened to their issue and responded with empathy and kindness in the top 5 of their satisfaction criteria (source: LogMeIn et OnePoll). This finding is pushing brands to digitize the role of the sales advisor all throughout the client journey.
Smart, touch screen terminals, mobile payment, RFID, connected objects, self checkout… These digital devices are frequently found today within points of sale. These tools allow for a comprehensive interaction with clients, enriching and improving their experience and ultimately enhancing their attachment to the brand.